download platform, reinforced its continued contribution to the African content
distribution ecosystem, after being recognized by an independent panel of
industry experts at the AppsAfrica Awards. AppsAfrica is a leading pan-African technology
news portal and advisory service dedicated to delivering the latest insights on
mobile, tech and innovation in Africa.
The AppsAfrica Awards aim to celebrate and connect the best
in the African mobile and tech ecosystem with global players, and are
recognized as the premier accolade for anyone operating in Africa’s digital
with its unique and user-friendly Boomplay Music application, which gives easy
access to millions of songs, videos and entertainment buzz. The award was
announced at the AppsAfrica Awards party in Cape Town, South Africa on November
category was Carter – SA, Asorbia – Ghana, Truecaller Africa and Feastfox – SA.
Boomplay Music led the pack in the category to become the first on demand music
streaming and downloading app to ever win the award.
over 16 million, compared to 6 million at the end of 2016. Meanwhile, the Monthly
Active Users have also increased to 9 million, up from only 2 million in the
same period in 2016. According to Joe He, Managing Director of Boomplay Music,
over 2 million users are now using the app to listen to music, watch videos and
read news every day.
beautiful user interface and innovations, particularly its significant impact
in making music easily accessible to millions of Africans and ultimately
driving more customers to mobile music consumption, while helping in curbing
piracy through smart business strategies and ensuring intellectual property is
duly protected using both technical and commercial efforts. Boomplay sees to it
that content providers are able to make revenues off their music sales.
Commenting on the awards, the Managing Director of Boomplay
Music, Joe He said:
the best African app showcases our renewed efforts to build a sustainable
ecosystem for content providers, while ensuring that content consumption is a
walk in the park for our users. The growth we have experienced in only a little
over two years is super impressive. On behalf of Boomplay Music, we are
emboldened by this recognition and will continue to sharpen our focus towards
confronting digital content consumption challenges with new and adaptive
innovations through technology.”
devices in the Google
Play Store and will be available for iOS users in the year 2018.