For about 13 years now, Google has been behind the branding of Android smartphones. The company only starting to manufacture its own handsets in 2016. Despite seven years of self-manufacturing and six years of Nexus co-branding, Google is not yet a global leader in the mobile hardware market.

Google Pixel 7 series launched

However, the latest quarterly earnings call reveals that the company has broken its own sales records, with the Pixel 6a7, and 7 Pro being the “best selling generation of phones” ever launched by Google, according to CEO Sundar Pichai.

The primary selling point of Pixel smartphones has been their cameras and bloatware-free UI, thanks to stock Android running on all Pixel devices. Pixel cameras perform exceptionally well in low-light conditions, with AI doing most of the work rather than the hardware itself.

In addition, Google promises to deliver security updates and new features to Pixel phones for three years from the date of release. The devices also integrate seamlessly with Google’s suite of services, such as Google Assistant.

Although Pichai did not mention the exact quarterly shipment figures, it is clear that the Pixel 6a is a hit among consumers. Pichai credits the success of the Pixel phones to features such as Magic Eraser and Photo Unblur, which help the Pixel phones stand out from other devices on the market. In Q2 2022, Google was already the fifth-largest smartphone vendor in the US, with a 2% market share.

Google’s focus on the Pixel family and the hardware department’s overall cost structure suggests that the company is quite dedicated to improving and growing its presence in the smartphone market.

Although the specifications for future generations of the Pixel are largely unknown, the leaked information about the Pixel 7a, including its 6.1-inch display with 90Hz refresh rate and 8GB RAM, indicates that it will be the most powerful A-series smartphone by Google. Considering the success of the Pixel 6a, a good price point will contribute a lot towards the success of the upcoming Pixel 7a.

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