Live streaming has been popular among users across various social media platforms including Twitter. Companies are introducing new ways to let users interact during the live stream with call to action buttons and on similar lines now, Twitter has introduced Live Shopping on its platform in collaboration with Walmart.

Live Shopping on Twitter

Live Shopping on Twitter will have multiple sections that include Live Broadcast, Shoppable Banner, Shop Tab, and Join Conversation section. On the live event’s page, users can click on the banner and also on the Shop Tab to check out products and purchase them. Further, the live stream video plays within an in-app browser so that users can simultaneously watch the stream as well as shop for products on the merchant’s website.

This is debuting in collaboration with Walmart and starting November 28 at 7 PM Eastern Standard Time, users can watch the live stream and shop from Walmart’s official Twitter handle (@Walmart). The products that’ll be available for shopping include home goods, electronics, home goods, seasonal décor, apparel, and more.

Live Shopping on Twitter 1

Apart from this, in the coming weeks, Twitter will introduce Shop Module with more merchants. For the uninitiated, Shop Module is a dedicated space where businesses can showcase their products and this can be found at the top of a profile. Lastly, Twitter is also planning to introduce Twitter Shopping Manager soon, and we should know more information in the coming weeks.


Commenting on this, William White, Chief Marketing Officer at Walmart said:

Twitter continues to be an important platform for Walmart’s business and our customers. We’ve been focused on charting new territory in shoppable livestreams and are excited to celebrate an important milestone together with the first Livestream Shopping event on Twitter. We’re meeting customers where they are and making it easier to shop incredible deals and find inspiration through dynamic, interactive experiences. We look forward to continuing to bring engaging experiences to our customers that allow them to shop seamlessly while also being entertained.

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