Earlier today (January 8, 2021), Pan Jiutang, a partner of the Chinese brand Xiaomi, posted on Weibo, a Chinese microblogging website. The post claimed that the cost of production of Xiaomi Mi 11 and the Apple iPhone 12 are the same.
In the post, Pan Jiutang added that Apple is considered cost effective among other manufacturers in the west, especially in regions like the US and Europe. Additionally, it was said that Apple also used its strong brand influence to cut its channel costs significantly. The company achieved this despite the retain channel costs in America and Europe being high.
This is not the first time Pan Jiutang has mentioned the cost of the 2021 Xiaomi flagship and the latest iPhone model. The Xiaomi’s Mi 11 arrives with a starting price of 3,999 Yuan (roughly 617 US Dollars), on the other hand, the base iPhone 12 costs somewhere around 820 US Dollars in the US. Notably, this also marks a rise in the price of Xiaomi’s premium grade flagship handsets.
Interestingly, it was also reported around November 2020 that the material cost of the iPhone 12 is somewhere around just 373 US Dollars, but take this with a pinch of salt. Additionally, other cost factors like research and development, marketing/advertising, and other expenditures also has to be taken into consideration. Unfortunately, it is currently unknown what the material cost of the Xiaomi Mi 11 is at the moment.