Snapchat has launched a new content feed to showcase user-generated short-form videos. Called Spotlight, its interface is similar to TikTokĀ and the feature is available within the primary Snapchat app. Spotlight shows you the most engaging Snaps you might be interested to check out.
To attract creators, the company is offering theĀ opportunity to earn a share of over $1 million every dayĀ through the end of 2020. Snapchat estimates the reward based on the number of unique video views in a day with respect to other trending Snaps on the same day.
How Snapchat’s Spotlight works
Creators must be 16 or older and should adhere to Snapchatās content guidelines to earn rewards. For instance, the company says that SnapsĀ should be vertical videos with sound. Moreover, creators should add a #topic on the āSend Toā page to help others join the trend or explore similar Snaps.
Each Snap submission for SpotlightĀ can be up to 60 seconds long. Snapchat recommends using creative tools like captions, sounds, lenses, or GIFs to make your Snaps stand out from the crowd. You can make submissions from your Camera Roll or Memories, but the company says it may limit the number of submissions during a particular timeframe.
Snapchatās Spotlight differs from other short-form platforms in the way it handles viewersā comments. Unlike other platforms,Ā Spotlight doesnāt have a public comments section. In addition, submissions from private accounts will not reveal the name or username of the creator.
Spotlight is currently available in a total of 11 countriesĀ namely the US, Canada, Australia, New Zealand, the UK, Ireland, Norway, Sweden, Denmark, Germany, and France. The company has plans to expand its availability to more regions in the future.
