Facebook is known to be very aggressive in terms of generating revenue from its various assets, but one asset that has not contributed immensely to the purse, yet cost them a great fortune to acquire is WhatsApp.

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Well, that is about to change now with the new monetizing scheme, which WhatsApp has announced yesterday.

The new WhatsApp Business API is expected to allow businesses connect to their customers around the world on WhatsApp. People will be able too connect a business by either asking for helpful information like a boarding pass or shipping confirmation or get real time support and even start a conversation by clicking on a click to chat button on a website or a Facebook ad to message a business.

WhatsApp For Business

There is a possibility of your WhatsApp getting cluttered and WhatsApp has already thought of that. Businesses will have to pay in order send certain messages so they are selective. People also have full control over the messages they receive.

The most interesting thing is that WhatsApp will allow businesses respond to messages from users for free upto 24 hours, but will charge them a fixed rate by country per message after that deadline. This has the effect where it will implore businesses to respond queries made by customers quickly and in return, customers would know that WhatsApp is the place to be for fast replies to your messages.

“Since we launched the WhatsApp Business app, people have told us that it’s quicker and easier to chat with a business than making a call or sending an email,”WhatsApp said in the post.

This is clearly their goal and frankly it is the new world order.

WhatsApp is now poised to bring back its $19 billion investment that Facebook pumped into it when they bought it a few years back. It has over 1.5 billion users and it is a potential cash cow for the company that has a number of platforms with over a billion users each.

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