It appears Google is not relenting in its efforts to accommodate the media. Reports says the tech giant is developing some tools which would help boost subscriptions for news publishers.
Google trying to encourage News Publishers with new tools

The first feature reported to be receiving Googles attention is the First Click Free feature, which allows people to get at articles from publications they subscribe to by way of Search. Google is also looking into publishers tools relating to online payments, and finding potential subscribers.
The goal of these plans is to keep both the consumers and the content producers online, thus enabling them feed into Googles ad business.
Now, according to Bloomberg, Google is testing these new tools with the New York Times and the Financial Times. Other news publishers will be added soon.Google and news publishers.
Part of Googles testing process will include allowing readers to view pages that would otherwise not be possible to view due to paywalls. The company would offer such ages free of charge though the Accelerated Mobile pages platform. Google will also help some news publishers identify the kind of consumers to target for potential subscriptions through these AMP pages, and also determine how much the new audiences are willing to pay.
Right now, it is not clear whether Google would share any revenue generated from this venture with news publishers who are brought in to use these new tools. However, if Google can figure out a way to make this profitable for news publishers, it could result in a feed of popular articles from a lot of different publications.
Heres a quote from Richard Gringras, Googles vice president for news, on the subject:

Its clear from news publishers that they cannot live on advertising alone. But its also clear that were seeing a shift in a market. This is an area, clearly, where our knowledge about our users can be brought t bear. There is no singular subscription strategy that will work for each publisher.

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