According to BusinessKorea,Â Samsung Electronics has taken a legal action against LG Electronics over a recent OLED TV commercial to the Korean Fair Trade Commission (FTC). Samsung Electronics alleged LG Electronics violated the â€œFair Labeling and Advertising Lawâ€ as well as the â€œFair Trade Lawâ€.
It claims that LGâ€™s recent adverts insinuates that there are â€œdefectsâ€ on its QLED TV and 8K TV technology. Samsung Electronics objects to LGâ€™s OLED TV commercial which says that Samsung TV black colour is inaccurate.
According to Samsung, LG has no basis for this claim and there is no exaggeration in its colour performance. Regarding Samsungâ€™s lawsuit, LG has this to say;
â€œWe believe that the FTC will give us a reply to see if there is any false publicity on Samsungâ€™s TV commercials, whether it violates the Fair Label and Advertising Law and the Fair Trade Act.â€
A Law Suit To Counter Another
According to reports, Samsungâ€™s move is to counter the previous LGâ€™s lawsuit. Last month, LG filed a lawsuit against a Korean corporate regulator on a TV commercial of Samsung Electronics, accusing its QLED brand of being â€œexaggerated and misleading.â€ LG said that Samsungâ€™s 8K TV is clearly an LCD TV. It is hard to promote QLED TV and in the face of LGâ€™s lawsuit, it also chose to sue.