The two Google Adsense mobile apps – for Android OS and iOS – will “be discontinued and removed from the app stores by the end of 2019”, and replaced with a more interactive, automated, more useful, unified Progressive Web App (PWA) that everyone on mobile can use, says Google.
According to Google’s post; “Our vision is an AdSense that does more to keep your account healthy, letting you focus on creating great content, and comes to you when issues or opportunities need your attention.”
“With this in mind, we have reviewed our mobile strategy. As a result, we will be focusing our investment on the AdSense mobile web interface and sunsetting the current iOS and Android apps. By investing in a common web application that supports all platforms, we will be able to deliver AdSense features optimized for mobile much faster than we can today.
“Later this year we will announce improvements to the AdSense mobile web interface. The AdSense Android and iOS apps will be deprecated in the coming months, and will be discontinued and removed from the app stores by the end of 2019.”
Google says having a unified platform for Adsense on mobile will allow them deliver AdSense features optimized for mobile much faster than they are able to right now. That is one of the advantages of web apps and Google seems ready to double down on that.