After recent speculation that Tesla will integrate ChatGPT into its EV fleet, this shouldn’t come as a surprise that TikTok, the viral social media app, is set to make its way into cars. As per the latest reports, the upcoming release of the new Mercedes-Benz E-Class in the fall of 2023 will feature TikTok.
The updated version of the MBUX infotainment system in the vehicle will boast a “superscreen” that spans the entire dashboard and will allow drivers and passengers to access a variety of apps, including TikTok, Zoom video conferencing, Angry Birds, Vivaldi web browser, and Webex by Cisco.
Mercedes-Benz CEO Ola Källenius stated that the company selected these apps based on what is most popular in each market or region. With the inclusion of TikTok, it highlights Mercedes’ interest in the Chinese market, where the app is particularly popular.
Passengers will have access to a portion of the screen located directly in front of them, allowing them to enjoy the content on TikTok. The driver monitoring system will track where the driver is looking, ensuring that they do not become distracted while driving.
Mercedes-Benz has created a new software architecture that allows for easier integration of third-party apps into the infotainment system. The automaker has also developed a new app store that is accessible through the Mercedes me app. Over-the-air software updates will enable more apps to be added to the vehicle in the future.
In addition to the inclusion of TikTok and other apps, Mercedes-Benz announced a long-term partnership with Google that will provide drivers with navigation, maps, and YouTube. The automaker also revealed details about its own operating system, MB.OS, which is expected to debut in its next generation of vehicles around 2025, and an expanded partnership with lidar company Luminar.
All of these new features and partnerships were announced and debuted at the automaker’s research and development center in Sunnyvale, California.