MTN Group has released the second installment of its refresh brand, tagged the ‘Voice’ brand film, inspiring everyone that their voice mattered.
The brand highlighted how a simple ingredient of life, such as voice, could impact and change the way people saw the world, and inspired progress.
In February, MTN launched its new logo and brand campaign to anchor its strategy, Ambition 2025, to build leading digital solutions that enable Africa’s progress across the telecom, fintech, infrastructure, API and content and messaging ecosystem.
The “What are we doing today?” campaign is driven by the insight that all progress comes from action and that the energy and optimism of Africa’s people together with MTN’s commitment to enabling Africa’s digital progress, will contribute to the progress of consumers, countries and ultimately, the African continent, the company says.
“Africa is a continent with significant potential and MTN is intent in playing its part in harnessing this potential by bringing relevant solutions to consumers that enable digital and financial inclusion and help them progress in their daily lives.
“Africa’s youth are at the core of this potential and progress, and our brand refresh centres on them as they hold the future in their hands.
“With the ‘Voice’ brand film, we hope to inspire in them that their voices matter, and to use the power of their voice to impact positive change and advance the progress of everyone on the continent, ”she said.
MTN Group had partnered with TBTM Studios to sponsor Season 3 of the ‘The Mic: Africa’, an interactive talent search programme aimed at empowering and uncovering talented youth across the continent as an extension of the release of the ‘Voice’ brand film.
“The public will be able to view The Mic: Africa on the Premium Free TV app via ayoba Superapp.
“MTN is looking forward to revealing the details of the involvement and association with this exciting production in the next few weeks,” she said.