smartphones around the globe has emerged. Google’s
Connected Consumer Study is a platform under the Think with Google initiative
that provides key insights about audiences, consumer trends and technology
shifts in the market.
people who owns Smartphones in Nigeria, it also provides reports on Internet
penetration in the country as well as other aspects.
in 2017 while only 53% use smartphones, this figure is higher than that of
Kenya’s 43% and lower than South Africa’s 60%.
African countries, the reports says:
- South Africa records 65%.
- Nigeria records 63% and
- Kenya records 53%.
insight, only 23% of Nigerians accesses the Internet daily.
due to the internal incompetency battling with data gathering processes in the Nigeria
and Africa generally. It’s a tough task due to the different approaches used in
gathering data, which always leads to inconsistencies in the outcomes