Apple Acquires Wireless Charging Company PowerbyProxi

Apple has bought PowerbyProxi, a company making wireless
charging devices. Recall that, the latest iPhones – iPhone 8 Plus and iPhone X
– comes with wireless charging technology and now the Cupertino company has
acquired a New Zealand company named PowerbyProxi that focuses on designing
wireless power products for consumers and industry.

Though Apple left it late to join the wireless technology
trends as the technology has since been on some Windows devices (Lumias) such
as Microsoft Lumia: 1520, 1020, 930, 929, 928, 920. and Android can also boast
of phones with same – Samsung Galaxy: S7, S7 Edge, Note 5, S6, S6 Edge, Google
Nexus, and many more.

The purchase is expected to introduce more wireless products
with the Apple logo, including a large pad that can support up to 150 watts
through non-metallic material.

According to Jake Saunders of ABI Research, consumers will
get attracted to multi-device chargers, instead of the conventional
single-device pads. This simply means an Apple Watch, iPhone and AirPod
charging case batteries could be topped up at the same time.

Ironically, PowerbyProxi was founded in 2007 and Samsung decided
to invest about $4 million in the company in 2013. Now it will “continue its growth in Auckland and
contribute to the great innovation in wireless charging”, says CEO Fady
Mishriki, the company’s founder.