7 Important Things To Know About the New WhatsApp Small & Medium Business App

• Both apps will be able to run on the same smartphone without
  any interference.

• Messages will be structured: A structured message is an
  advanced type of message that contains a lot of information, including text,
  image, action items, and the translation of the message

• When a business installs the app the first time, it will
  have to accept new WhatsApp TOS (Terms of Service) and the Privacy Policy in
  order to use the app.

• WhatsApp has a business account, that’s called Public
  Service Announcement, where you will receive communications.

• Two types of business
  account will exist, Verified and Unverified Business Account.

Verified Business:
its name is directly verified by WhatsApp. When a business is verified, you
will see a green badge next to its name. 

Unverified Business:
it can use all business features, but its name hasn’t been verified by WhatsApp
yet. In this case, WhatsApp will indicate to users who it may be.

• A business has to also insert its website and email address
  in its info, in order to have a very detailed profile that users can view.
• Your business WhatsApp will contain detailed statistics
  since they have installed WhatsApp, for example how many sent messages have
  been read and successfully delivered.