itel has just made a significant change in its brand identity, trying to shape its smartphone landscape after its 16-year global journey. This rebrand includes a fresh logo that embodies itel’s commitment to innovation, customer-centricity, and accessibility.
Known for democratizing technology, itel has evolved its logo after a decade, adopting a modern and vibrant design that aligns with smart living and youthfulness, encapsulating their brand promise – “Enjoy Better Life.”
The new logo reflects itel’s dedication to innovation, reliability, and understanding users’ evolving needs. The magenta color chosen symbolizes positivity and youthfulness, showcasing itel’s commitment to staying dynamic in the tech landscape. The consistent forward slant represents itel’s future focus on empowering communities through innovation.
The logo, unveiled on December 1st, is accompanied by a captivating sand art display at Puri Beach, Odisha, by Padma Shri awardee Sudarshan Patnaik, conveying the brand’s message of “Jode Bharat ka har Dil” and ‘Enjoy Better Life.’
This logo marks a new era for itel in India, signifying ongoing growth and expansion. With a focus on affordable yet innovative devices, itel aims to solidify its position as a beloved technology brand, empowering users to enjoy a smarter life through a range of smartphones, accessories, and TVs.
