YouTube will be ending its ad-free Premium Lite subscription plan, according to The Verge. Customers received an email from YouTube stating that Premium Lite will no longer be available after October 25th, 2023.
The YouTube Premium Lite was introduced as a lower-cost plan for ad-free video viewing in specific countries after testing it for two years. This plan, priced at €6.99 per month, was launched in certain European countries in 2021, including Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway, and Sweden.
It provided ad-free viewing but did not include features like offline downloads, background playback, or access to YouTube Music. Current Premium Lite subscribers will have two choices: either return to watching YouTube with ads or upgrade to the more expensive YouTube Premium, which also includes access to YouTube Music.
YouTube will offer Lite subscribers a one-month free trial of YouTube Premium, even if they’ve had a trial before. To take advantage of this offer, subscribers must cancel their Lite subscription or wait for it to be canceled.