While the 14-series is still fresh and already rocking in the market, the next-generation, iPhone 15 lineup is already keeping the media busy.

Earlier this month, it was reported that the iPhone 15 Ultra may see the biggest single-generational price jump in iPhone history. Now a new report by Naver suggests that Apple may adopt a new pricing and marketing strategy for the iPhone 15 series.

Alleged iphone 15 pro
Image Courtesy: Jon Prosser

Apple’s current non-Pro iPhone 14 i.e. the iPhone 14 and 14 Plus have not performed well in terms of sales. This is because the company deviated from its usual strategy of equipping the entire iPhone 14 lineup with the same specifications albeit with a few differences. The non-Pro iPhone 14 models retained the same core specifications as their predecessor whereas the Pro variants packed significant upgrades.

The Cupertino-based tech giant’s expectations of the iPhone 14 sales were quite different, and it is now re-evaluating strategies for 2023 as per the latest report. The company might consider catering the iPhone 15 lineup to different people.

The report by Naver highlights three strategies that Apple might adopt. The first one is that the brand could reduce the differences between the non-Pro and Pro models. This correlates with past rumors that the entire iPhone 15 lineup will come with Dynamic Island.

The second option is that Apple might consider pricing the iPhone 15 Plus lower than the current generation model. The company aims to widen the gap between the Plus and Pro variants. Currently, the iPhone 14 Plus starts at $899 with the same specs as the iPhone 13 compared to the iPhone 14 Pro starting at $1,099. This raises the question of why someone would choose a device with no new changes.

The last strategy Apple could adopt is creating differences between the iPhone 15 Plus and the Pro variant. The brand could offer different features and materials. Previously, reliable analyst Ming-Chi Kuo had revealed that the company would increase differences between the Pro and non-Pro models as well as the Pro and the Max variant.

With the new strategy, Apple seems to be aiming for stable sales of all iPhone models next year.

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