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Samsung to remove “Z” from its foldable smartphones’ branding – reports

According to recent reports, Samsung is planning drop the letter “Z” from the branding of its latest foldable smartphones. The upcoming foldables by the company may not have Z in their names and will just be called Galaxy Fold4 and Galaxy Flip4.

Official render of Samsung Galaxy Z Fold4 revealed

If the report is true, then this is a welcome change because the “Z” feels a little out of place and makes the name unnecessarily long.

Tipster Snoopytech claims that Samsung is dropping the “Z” letter from its foldable series branding and starting with Galaxy Flip and Fold 4, the letter won’t be printed on the boxes anymore. The tipster claims that this is because the Russian Military prominently uses the letter “Z”.

Apparently, the letter “Z” has become a symbol of Russia’s war against Ukraine. The letter was found painted on many Russian military vehicles taking part in the invasion of Ukraine.  The meaning of the symbol is unclear, however, some claim that it represents a military zone, while others suggest it refers to Ukrainian President Volodymyr Zelenskyy. In addition, the Russian defense ministry has signaled that “Z” stands for “za pobedu,” meaning “for victory.”

Samsung had removed the letter “Z” from its foldables in several European countries including Lithuania, Latvia, and Estonia. As you can see in the image below, the Foldables are referred to as Galaxy Fold3 and Flip3.

The latest Samsung Galaxy Flip 4 and Fold 4 are scheduled to launch on August 10 at Samsung unpacked event. The foldables are expected to carry significant improvements in terms of display, battery, and performance. Both the devices are rumored to be equipped with Snapdragon 8+ Gen 1 SoC.

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