Including Photographs Can Make Your Website Aesthetically Attractive. Pros and Cons

Can you imagine a website without any visual content these days? Such websites existed at the very beginning of the internet. Every website you see nowadays, be it a business or blog website, is filled with a variety of images. The inclusion of relatable images whether they are product-related or infographics has become a must for websites these days. The audience you are targeting through your website appreciates the presence of visual content on the website. We understand the importance of text on a website, but simple text won’t appeal to users.

Including Photographs Can Make Your Website Aesthetically Attractive

If you really want to impress your targeted audience through your website, then make sure you have an ample amount of visual content to compel the audience and make conversions. The modern layout of websites designed for PCs and smartphones requires the inclusion of images as design elements. For instance, the image you see below the navigation bar on most websites is actually the background of the hero section with text written on the front. The hero section of a website’s layout is what users see as soon as they land on the homepage of a website.

Similarly, there are many other sections of a website’s layout where the inclusion of images is essential. Here, in this writing, we will discuss how making images a part of your website’s layout and content make it aesthetically attractive. Additionally, we will discuss a few challenges that may face while doing so. Read on to know more.

Pros of Adding Photographs

Here we will discuss a few advantages of adding photographs to a website. Further details are given below:

Enhanced Trust

The first and foremost benefit of adding images to your websites is the development of a trusted relationship between you and your targeted audience. It doesn’t matter if you are running a blog or business website, having relatable photos is a must. If you write blogs that involve reviews of products, you would surely need the images of products to provide readers with an idea about the product you are reviewing. Moreover, writing guides also require the addition of images that can help readers understand the process properly. Business websites, such as ecommerce vendors, need to add photos to give the audience a proper idea about the products they are offering for sale.

Great for SEO

Images posted on your website can work great for the SEO of your website. There is no doubt about the importance of content in the form of text on your website. However, images can drive organic traffic to your website as well. The images you will upload on your website will include file names and image ALT tags that are capable of adding to the SEO of your website, especially when a user is using the keyword that is included in the file name and ALT tag of uploaded image on your website.

Great for SEO

Enhanced Exposure

It should be noted that whenever the user searches for anything on search engines, there is a special tab for images on search results. These images can work as thumbnails for your landing pages and bring organic traffic to your website. Additionally, people like to share everything they like on social media, if users like your blog or product they will surely share it with their peers on social media.

  • People can reach you by searching with a photo – How?

Having a photo as the thumbnail of the link to the page would work better compared to a simple link. Moreover, you should optimize your images for better image search results. Reverse photo lookup is on trend these days and people rely on it to find their required products. If you have used optimized images on your website with the link of your pages; whenever the user will search by image your image can be shown in results if it is similar to the query and you are more likely to make conversions.

Cons of Adding Photographs

Some challenges that will come your way when you add the photographs to your website and their solutions are discussed below:

Dealing with Copyright Issues

You may not have the budget to come up with photographs created or clicked by you. However, it should be noted that you can’t just pick any photo from the web and add it to your website. Doing so will make you liable for copyright issues, and you may end up facing several penalties. Even copying an infographic without consent can bring unwanted consequences for your website. The best way to deal with this issue is to add stock photos, public photos, and unique photos that are captured or designed by yourself.

Below-Par User Experience

User experience (UX) matters a lot these days. Users expect an optimum user experience from the website they visit. While UX covers a lot of elements, page loading speed is one of the stand-out elements when it comes to the UX of a website. Adding several photographs to individual pages of your website may increase the loading speed of web pages significantly. Hence, this results in a below-par user experience, which is not appreciated by users. Search engines also take notice of such an issue.

Solution: The best way to avoid these consequences is using optimized and compressed photos. When you use photos of large size it will affect the website loading speed. So, always compress image size using a reliable image compressor. Doing so will keep the page loading speed at normal.

End Note!

Compelling your targeted audience to stay on your website for a longer duration and make required action is almost possible without the presence of visual content on your website. Images have become an essential part of any website’s layout. The inclusion of images on your website makes it aesthetically attractive. However, there are some pros and cons of the addition of images to the website as well. We have discussed these pros and cons in detail to give you a better idea about the use of images on your website. Hopefully, you will find it useful!

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