Samsung Galaxy “Note” brand officially discontinued; replaced by “Ultra” lineup

When the Samsung Galaxy S22 Ultra was launched last month, almost everybody noticed that it has a striking resemblance with the Galaxy Note20 Ultra of 2020. At MWC 2022, Samsung has finally confirmed the rumors about the end of the “Galaxy Note” brand, and in its place, the Galaxy Ultra brand will continue on.

Galaxy Note20 Ultra
Galaxy Note 20 Ultra

When Samsung did not refresh the Galaxy Note20 Ultra in 2021, rumors of Samsung killing the brand emerged and started growing. Samsung was reportedly ending the Galaxy Note lineup, and instead they were shifting their focus to foldables. While Samsung initially denied these rumours,  the company did not appear to be working on new “Note” devices either.

Galaxy S22 Ultra 5G with built in S pen
Galaxy S22 Ultra 5G with built in S pen

Now, with the Galaxy S22 Ultra, Samsung has pretty much integrated the “Note” features such as the large display and built-in stylus. Samsung’s chief of smartphone Roh Tae-moon has now told reporters at MWC that the Galaxy Note brand is officially dead, and the mantle will now be taken up by the “Ultra” brand. Tae-moon also hinted at the launch of more Note-like devices in the future, under the Ultra brand.

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