ByteDance has launched an app called “TikTok Seller” for global users last week. This app provides sellers ability to manage their TikTok stores through their mobile phones, similar to the Chinese jitter. shop.


According to TikTok Seller product introduction, its functions include seller registration, product management, order management, return and refund management, promotion management, customer service, data analysis, event registration, and seller education. At present, TikTok Seller is mainly used by some merchant users in Southeast Asia.

TikTok Seller

TikTok has been deploying e-commerce business globally since last year. Prior to this, the short video-sharing platform has also reached a cooperation with the foreign e-commerce platform, Shopify. The more than 1 million merchants on the Shopify platform can more easily target young people on TikTok and promote their goods.

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