Instagram has been using link stickers to allow influencers and business accounts add links to Stories after retiring swipe-up links. So far, Instagram’s link sticker was only available on accounts with over 10,000 followers. After responding to feedback from the community, Instagram has now made link stickers available to everyone. As from now, you can share links in Stories even without 10,000 followers.

Instagram working on its own clubhouse

According to Instagram, the change was made to help users share things that matter with their friends and family. “From organizing and educating around equity, social justice, and mental well-being to showcasing new product drops to customers, link sharing is helpful in many ways — so now we’re giving access to everyone,” wrote the company on its blog post.

To add a link to your Instagram Stories, you first need to create a Story from the Story creation interface. Now, access the sticker tool and click on the new ‘Link’ sticker. You can then paste the URL in the textbox that appears on the next screen.

How to add a link to your Instagram Stories with the Link sticker?

  • Capture or upload content to your Story as you usually do.
  • Select the sticker tool from the top navigation bar.
  • Tap the “Link” sticker to add your desired URL and tap “Done.”
  • Now place the Link sticker in your story just like other stickers, and tap on it to see the color options.
  • Once you are done with the sticker’s positioning and colors, post it.
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Use Instagram Link Stickers to Add Link to Stories

You can choose to strategically resize or reposition the link sticker from the story preview screen for better user engagement. Once you have posted the story, viewers can tap the sticker to access the link.


Instagram says it is working on more ways to allow sticker customizations. Also, note that unlike the swipe-up link feature, where you swiped up on the Story to open the webpage, you’ll have to tap on the Link sticker to visit the URL.

The social media company also said that “new accounts and accounts that repeatedly share things like hate speech and misinformation, or other content that violates our Community Guidelines will not have access to the Link sticker.”



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