Samsung Galaxy S20 series recorded poor sales in its time and because of this, the company released the Galaxy S21 series a month earlier then expected. And not only that, it also made the latest lineup cheaper for buyers. Despite that, the Galaxy S21 series recorded even lower sales figure than that of its predecessors.
Based on a report by Kiwoom Securities (via Business Post), Samsung was only able to sell 13.5 million units of the Galaxy S21 series during its first six months in the market. The report states that the sales decreased by 20% and a whopping 47% when compared with the Galaxy S20 series and the Galaxy S10 series respectively.
The Galaxy S21 series models are reported to be the worst-performing Galaxy S series smartphones in the initial six months post-release. In fact, according to data, the sales of the Galaxy S lineup have been decreasing gradually every year.
It appears people no longer have interest in the iconic Galaxy S series. And again, as that is not enough bad news for Samsung. Chinese tech giant Xiaomi overtook the South Korean tech giant to become the largest smartphone brand in Europe for the first time in Q2 2021. In fact, Xiaomi company is also the current second-largest smartphone brand in the world.
Since there will not be a Galaxy Note this year, Samsung will continue promoting the Galaxy S21 series in the second half of the year to boost sales. However, the company will be focusing more on the Galaxy Z series of foldable smartphones.
To overcome this issue, Samsung is expected to use an AMD GPU-equipped Exynos chipset in the next year’s Galaxy S22 series. This SoC is said to be more powerful than the Qualcomm Snapdragon 895. The company anticipates this differentiating factor to improve dwindling sales of the Galaxy S series.