Facebook App To Get Reels – Already Testing In the US
TikTok is one of the platforms that popularizes short-form videos among users recently. in order to take advantage of this trend, other platforms like Reels, YouTube Shorts, etc started emerging. Last year, Facebook introduced Reels to Instagram which is a short-form video platform, and expanded it to many countries. Following that now, the company is now testing Reels on the Facebook app.
The company is now testing Reels on the app with limited users, and it will show up in the News Feed and within groups. Further, Instagram users will be able to share Reels on the Facebook app.
According to Facebook, Reels on its app is designed to give people a way to express themselves, discover entertaining content, and help creators broaden their reach. Since many users on Facebook watch videos within the app, Reels should quickly become popular among Facebook users.
Facebook is currently testing Reels in the US, India, Mexico, Canada, and should be expanded to more countries.