After struggling with several hurdles for years, WhatsApp rolled out UPI-enabled WhatsApp Pay in India last November. Despite the availability, the payments service never really managed to take off in terms of active users. As a matter of fact, the transaction volume dropped from 0.81 million in December to 0.56 million in January. And now, as at the time of writing this article, the figures have further dropped to 0.47 million this July.
So, in a bid to increase user adoption, WhatsApp is now testing a payment shortcut with beta testers.
WhatsApp Payment Chat Shortcut
As spotted by WhatsApp tipster WABetaInfo, the messaging giant has started testing a new Payment shortcut in the chat window with beta version 184.108.40.206. While the feature was previously available once you expand the chat options menu, the new change improves the visibility of the feature. The WhatsApp Pay shortcut is present right next to the camera and microphone buttons.
Furthermore, the dedicated Payment button is still in its place. Hence, you can either use the new shortcut or access WhatsApp Pay from the existing menu. We will have to wait to see if WhatsApp ends up removing the old Payment shortcut to avoid redundancy.
The new placement should increase the visibility of WhatsApp Pay. It will be interesting to see if the new shortcut helps improve the user adoption of the payments service. We will know in a few months after WhatsApp rolls out the payment shortcut to the stable version of the app.