Sony is expected to announce new Xperia phones on April 14 and it has is already building up buzz with a couple of teaser videos. Both lean on the companyâ€™s expertise in cameras and audio â€“ as Sony describes itself, it is a â€œcreative entertainment company with a solid foundation of technologyâ€.
The first video makes it clear that the Mark III models are on the way, though we donâ€™t see much of theÂ Sony Xperia 1 III orÂ Xperia 10 III, which are the most likely stars of next weekâ€™s event. We do see a lot of other Sony hardware, though, headphones, cameras and various professional equipment.
Of course, the design wonâ€™t be particularly novel, weâ€™ve seen itÂ in rendersÂ and it looks mostly the same. The second video does offer a glimpse of the phone, specifically its triple camera. Rumor has it that it will include a periscope in this generation.
The video also features the outgoing Xperia 1 II and the Xperia Pro â€“ and a lot of star power. Sony isnâ€™t going to let you forget that it owns massive movie, music and game studios or that it makes a lot of hardware used in those businesses.