Facebook Unveils New Audio Products To Compete With Clubhouse
Earlier this week, Facebook announced that it is planning on launching several new audio products. These products will be similar to the popular app Clubhouse and will be incorporated across its apps and services.
The social media giant announced the audio products via an official blog post. In the post, Fidji Simo, Head of the Facebook app, wrote that the team has seen aÂ â€œcontinuing rise of audioâ€Â on platforms such asÂ WhatsAppÂ andÂ Messenger. As result, the company is aiming to bring multiple audio tools to cater to the needs of future audio-creators.
New Facebook Audio Products
New Audio Creation Tools
Facebook is planning to add a variety of audio creation/editing tools for professional as well as amateur creators to deliver the best audio experiences to their audience. The company will integrate the tools into the Facebook app and will use audio technologies such as voice-morphing and speech-to-text to power them.
Plus, the app will use AI to improve audio quality by eliminating background noises. In addition, creators will be able to add various sound effects, voice effects, and music from Facebookâ€™s Sound Collection to the audio background to make their creations more fun.
Now, unlike the tools, Soundbites is a new audio format that Facebook is planning to bring across its apps. With this, creators will be able to share creative, short-form voice clips with their audience. These can include jokes, small life anecdotes, poems, inspirational quotes, and many more.
Facebook says that it is currently working withÂ â€œa small number of creatorsâ€Â to test and refine the new audio format. Following the test, which will run forÂ the next few months, the company will add Soundbites to its apps for the masses to enjoy.
Podcasts on Facebook
Apart from the above products, Facebook is bringing Podcasts to Android and iOS apps. Currently, Facebook users can browse through millions of Podcast pages and groups on the platform. However, they have to leave the Facebook app to listen to any podcast.
So, with Podcasts on Facebook, users will be able to listen to podcasts directly on the Facebook app. Users will be able to listen to their favorite podcast episodes while using the app and even when the app runs in the background. Moreover, users will get personalized recommendations for podcasts based on their interests.
Live Audio Rooms in Facebook and Messenger
Now, unlike the previous audio products, Live Audio Rooms is a direct competitor of Clubhouse. It will bring the exact same features that were popularized by Clubhouse.
Facebook says that it will start testing the Live Audio Rooms soon and expects that it will be available on the Facebook app by the summer of 2021. The company will initially offer the feature to 1.8 billion users using Groups and tens of millions of active communities on Facebook.
So, these are the new audio products that Facebook is looking to add to its apps in the coming days. Apart from these, it will also introduce new monetization opportunities for future audio creators.