Xiaomi Announces New Logo and Brand Identity
During its Mega March launch event, Xiaomi launched the Mi Mix Fold which brings impressive hardware. It’s pretty surprising that the companyâ€™s foldable smartphone is ready to hit the shelves in the next month. Besides the new smartphone, the company also decided to announce a new Xiaomi logoÂ and a new â€œAliveâ€ branding identity designed by Japanese graphic designer Kenya Hara.
Hold your breath since this change isnâ€™t a ground-breaking one. It basically drops the square orange frame in favor of a new frame with rounded edges. Furthermore, there is new typography for the â€œXiaomiâ€ word that adds a more aesthetically pleasing look to the companyâ€™s name next to the logo. According to Xiaomi, the new logo has been changed as it wanted a more agile look to its brand identity and one which symbolizes its agile nature heading into the next decade.
The company certainly is keen to start a new phase in 2021 through the release of its new smartphones and the entrance in the market of electric cars.