Essential Smartphone Company Acquired By Carl Pei’s Nothing

Back in January, OnePlus co-founder Carl Pei announced his new startup company which he simply named ‘Nothing’. Just last week, the brand reported it is planning to launch a pair of TWS earbuds. Now, the latest news is that the UK-based company has acquired Essential Inc. or what’s left of it. Yes, that Essential.

Essential smartphone brand acquired by Nothing

According to the report, filings found at the UK Intellectual Property Office now show that Essential is now owned by Carl Pei’s Nothing Technologies Ltd. The application was filed back in November 2020 before it was completed in the first week of January 2021.

Essential smartphone brand acquired by Nothing 1

Based on this, all that is left of Essential including its trademark and logo (no info on patents) are now owned by Nothing.

Essential smartphone brand acquired by Nothing 2

This is definitely exciting news as it presents the possibility of us seeing the return of the Essential brand. The company which was formed by Andy Rubin was one of the shortest lives smartphone brands to ever exist. It launched only one smartphone, the Essential PH-1 but went under before it could release a successor or any of the other cool products it was developing.

Andy Rubin Tweeted these back in October 2019
Essential’s Andy Rubin revealed these back in October 2019

Now that Essential is now owned by Nothing, we hope this is a sign that the Essential brand will rise from the ashes. We don’t expect a phone yet as that doesn’t seem to be in Nothing’s plan as far as we know.

With Given Pei’s experience in the field, his plans for the future seems to be a bit interesting. The involvement of the Essential brand does make it even more intriguing. Does it have potential to disrupt the smartphone market? We will soon find out.


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