The iPhone 12 mini sports a 5.4-inch OLED display and is the company’s cheapest new smartphone. Despite have a low price tag, the iPhone 12 mini is currently still the worst-selling model, accounting for about 6% of sales.
The popular investment firm JPMorgan Chase recently released its latest forecast, in which analyst William Young cut its iPhone 12 and iPhone 12 mini production forecasts by 9 and 11 million, respectively. At the same time, he also confirmed that market demand for the iPhone 12 mini is weak and global sales are too low. The analysts, citing their supply chain sources, added that Apple will cease production of this phone in the second quarter of 2021.
So, the iPhone 12 mini may become the most short-lived flagship model in iPhone history. At the same time, it is expected that in the new line of smartphones there will again appear a small model, which Apple can optimize and make more attractive (iPhone 12 mini battery life is very bad).
The analyst also raised the iPhone 12 Pro Max sales forecast by 11 million units.