Instagram has announced that it will be adding support for the Instagram Shopping Service to both IGTV and Reels platforms. With this, you can now watch a video and then check out a product in a few steps.
This is not a surprising move given thatÂ e-commerceÂ has been a part of the companyâ€™s growth strategy. The expansion of shopping services across the Instagram platform comes at a time when holiday season shopping is about to begin in the United States.
Commenting on this development,Â InstagramÂ Chief Operating Officer Justin Osofsky said: â€œBy bringing shopping to IGTV and Reels, weâ€™re making it easy to shop directly from videos. And in turn, helping sellers share their story, reach customers, and make a living.â€
channel in the Explore section, which was later expanded toÂ ShoppingÂ tags to Stories. Last year, the company introduced another feature called Checkout, which enables users to directly transact within the app. Recently, the Shop section on Instagram has been redesigned and the service is powered by Facebook Pay.
Instagram have seen the potential for shopping in this short-form video content market and it seems that Walmart is also seeing the potential in â€œsocial commerceâ€ as it is acquiring a minor stakeÂ in TikTok along with Oracle.
While shopping features are now available for IGTV on the Instagram platform, the company says that Reels will get support for the feature â€œlater this yearâ€ but as of now, thereâ€™s no specific timeline for it.