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In the past few months, PC and laptop manufacturers have recorded massive growth in sales and the tablet market was not left out as well. The reason for this surge in demand for home entertainment solutions is related to the confinement of people in their own homes due to COVID-19 pandemic.

Tablet Market Grows By 26%

According to a report by Canalys, the otherwise unimpressive tablet market grew 26% on a yearly basis and all of the top five manufacturers recorded an increase in shipments as during Q2 2020.

Company Q2 2020
Shipments (in million)
Q2 2020
Market share
Q2 2019
Shipments (in million)
Q2 2019
Market share
Annual
growth
Apple 14.249 38.00% 11.894 40.00% 19.80%
Samsung 7.024 18.70% 5.048 17.00% 39.20%
Huawei 4.77 12.70% 3.3 11.10% 44.50%
Amazon 3.164 8.40% 2.308 7.80% 37.10%
Lenovo 2.81 7.50% 1.838 6.20% 52.90%
Others 5.525 14.70% 5.379 18.10% 2.70%
Total 37.542 100.00% 29.767 100.00% 26.10%

Apple remains a runaway leader in the tablet market with more than double the shipments of its closest competitor, Samsung. According to Ben Stanton, Senior Analyst at Canalys, vendors, carriers, and retailers in mature markets (like the United States) offered massive discounts like 60 days of unlimited data for education-issued tablets, proper online deliveries and improving online sales.

Tablet Market Grows By 26%

Ishan Dutt, also an analyst at Canalys, revealed that internal competition for communal screens at home was easily solved with purchasing more and more devices, especially when everyone needed one for education, remote work, and entertainment.

The lower than desktops and notebooks price also helped people decide for tablets, and detachable ones were among the most purchased solutions.

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