Multichoice Africa has launched a new streaming service it called Showmax Pro. This is bringing live sports streaming service to NIgeria and Kenya, which includes football games from the UK, Italy, and South Africa.

Showmax already offers a streaming service of entertainment, music, and news; but is tapping into the soccer content from SuperSport, the sports arm of its parent company, Multichoice.

It is a sort of hybrid platform that offers regular Showmax video-on-demand content in addition to live TV programmings such as music channels, news, and live sport streaming from SuperSport.

Showmax Pro

It features all Premier League, Serie A, La Liga, and PSL games, as well as a wide range of other live sports events.

Showmax vs Showmax Pro

Showmax Showmax Pro
Showmax Showmax Mobile Showmax Pro
Showmax Pro Mobile
Series, movies, kids’ shows, documentaries ✓ ✓ ✓ ✓
IAAF Athletics, pro boxing, major international marathons, & more – – ✓ ✓
Music channels Trace Urban, Trace Gospel – – ✓ ✓
News channels Africa News, Euronews, Newzroom Afrika – – ✓ ✓
Football: all Premier League, Serie A, PSL and La Liga games – – ✓ ✓
Number of concurrent streams 2 1 2 1
Smartphone and tablet apps ✓ ✓ ✓ ✓
Smart TV, laptop, Android TV, Apple TV apps ✓ – ✓* –
Maximum video resolution HD SD HD SD
14-day trial ✓ ✓ – –
*Supported smart TVs: Samsung Tizen (2017-2020), LG WebOS (2014-2020)

The new service went live in Nigeria and Kenya on July 7 and will roll out in more countries in Sub-Saharan Africa over the next six to eight weeks, the company shared.

Showmax Pro - Live Football Streaming App

Showmax Pro Subscription Prices

In Nigeria, full Showmax Pro will retail for ₦6,300 ($16.25) and ₦3,200 ($8.26) for Showmax Pro Mobile. While in Kenya, Showmax Pro and Showmax Pro Mobile will retail for Ksh 2,100 ($19.68) and Ksh 1,050 ($9.84) respectively.

Showmax Showmax Pro
Showmax Showmax Mobile Showmax Pro
Showmax Pro Mobile
Nigeria NGN 2900 NGN 1450 NGN 6300 NGN 3200
Kenya KSh 760 KSh 380 KSh 2100 KSh 1050

“This is the biggest thing we’ve done at Showmax in the five years since we first launched,” Niclas Ekdahl, CEO of the Connected Video division of MultiChoice”

With the mobile-only version of Showmax Pro, anyone with a smartphone in sub-Saharan Africa will be able to get the best African content, the best of Hollywood, and all of the best sporting action. This is something no other service is doing and we think it’s a game-changer.”


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