Google To Start Paying Certain Publishers For High Quality Content

In a bid to resolve its disagreement with publishers, Google is now making plans to pay some publishers for “high-quality” content. This is coming after the tech giant considered ending its news service in Europe last year after the European Union issued a directive asking internet platforms to pay publishers for content used in search results.

The search giant has already teamed up with local and national publications like Germany’s Spiegel, Frankfurter Allgemeine, Zeitung, Die Zeit and Rheinische Post, InQueensland and InDaily in Australia, and Brazil’s Diarios Associados. This partnership is expected to be introduced in a number of other countries in the coming months.

Google News

There are two aspects to this program, the first involves Google paying participating publishers to include their content in a new news service that will launch later this year. The news experience will appear in Google News and Discover, which shows a curated list of articles for Android devices.

The second involves the company paying for paywalled articles on a publisher’s site, letting consumers enjoy this content for free. The aim is to help publishers build audience for their premium content. This announcement expands the company’s efforts to support news businesses through the Google News Initiative.

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