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Google has repeatedly been convicted of unauthorized collection of information that it can use at its discretion despite tirelessly declaring its commitment in protecting the privacy and confidentiality of user data. Well, it has come again to reiterate the commitment, saying it is making some moves towards protecting privacy.

Google To Automatically Delete Your Browsing History

The search giant had yesterday announced a change in data storage methods. It went further to also announced plans to update a number of privacy tools. Before now, your history of geolocation, search, and voice commands were stored indefinitely. Now, these personal data will be deleted automatically.

How To Activate Auto Delete

From now on, your location information and search queries will be automatically deleted after 18 months. And the list of watched videos on YouTube will be cleaned every 36 months.

However, these rules are only applicable to new accounts. While already registered users will be notified about the possibility to configure the auto-cleaning function. They can to choose the option to automatically delete data for 18 or even 3 months. If desired, the deletion function can be disabled.

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The auto-delete feature itself was announced by Google last year, but will now only go into effect. The company also wants to simplify access to anonymous browsing in applications such as YouTube, Maps and Search.

How To Activate The Auto-Delete Feature

To activate it, long press on the profile picture of the user. Also in the future, users have the options such as “Google Account Security” and “Google Privacy Check”.

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How To Activate Auto Delete

Google Trying To Make Your Privacy Remain Intact

“Privacy is at the heart of everything we do. Whether it’s keeping Meet video calls secure, protecting you from security threats, or being the first major company to decide not to make general purpose facial recognition commercially available and create clear AI Principles that prohibit use of our tools for surveillance.

“As we design our products, we focus on three important principles. Keeping your information safe, treating it responsibly, and putting you in control. Today, we are announcing privacy improvements to help do that, including changes to our data retention practices across our core products to keep less data by default.

“As we make privacy and security advances in our own products, we continue to advocate for sensible data regulations around the world, including strong, comprehensive federal privacy legislation in the U.S. To help inform this work, we’ve published a regulatory framework based on privacy laws and models around the world, such as Europe’s General Data Protection Regulation, and our own experience building privacy-first tools.”

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