As the U.S. election keeps drawing near, so many measures are being taken by companies to make their platform saner. Facebook will now let its users in the U.S. turn off all political ads on the platform. The feature is now rolling out for a limited number of users. This will expand to everyone in the U.S. later in the coming weeks and to other countries in the future. The development is also applicable to Instagram users.

Facebook said that this feature is expected to disable all political, electoral, and social issue ads from candidates, Super Political Action Committee(PAC), or other organizations that have the “Paid for by” political disclaimer.

Facebook Launches Voting Information Center

Accord company’s blog post, the feature was announced earlier this year and is being enforced now as part of Facebook’s preparations for 2020 US elections.

“For those of you who’ve already made up your minds and just want the election to be over, we hear you — so we’re also introducing the ability to turn off seeing political ads,” wrote Facebook CEO Mark Zuckerberg in an op-ed on USA Today.

Apart from the political ads control option, the social networking giant will launch a Voting Information Center, just like that of the company’s COVID-19 Information Center. Facebook will add the feature to the top of people’s Facebook and Instagram feeds.

Facebook also noted that this new Voting Information Center will offer accurate information about voting. Below is what you should expect from the Voting Information Center, as highlighted in the blog post:

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Voting Information Center

  • Posts from verified local election authorities with announcements and changes to the voting process. People can also choose to receive notifications for these alerts.
  • Guidance on registration and who’s eligible to vote.
  • Information on how to request an absentee ballot (vote by mail), guidance for military and overseas voters, and dates and polling places for early voting.
  • Information and links to help people plan their vote on Election Day, including when to vote, where to vote, and whether there are ID requirements.

Facebook aims at helping 4 million voters this year using its platform, Instagram, and Messenger. Zuckerberg also acknowledges how the company was “slow to identify foreign interference” on Facebook in the 2016 United States presidential election. According to him, Facebook has invested billions of dollars and has built “some of the most advanced systems in the world to protect against election interference.”

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