In the past few months, Instagram has been busy working towards the monetization of IGTV. Instagram invited its partners to test ads on IGTV commercials in March, and has now announced a widespread rollout of ads in content.
As from next week, ads on IGTV will showing in all long videos. Initially, IGTV ads will appear when people click on a video in their feed.
Video ads will be adapted for display on mobile devices. The duration of the promotional video will be no more than 15 seconds. Throughout the year, Instagram will test various advertising options, the ability to skip ads, and more, to arrive at a final version that will suit users, content creators, and advertisers.
Instagram To Share Ads Revenue With IGTV Content Creators
Instagram will share the revenue from advertising on IGTV with the creator of the video, as an incentive to create content. Creators will get 55% of the revenue from the sale of advertising in IGTV content, which corresponds to the level of revenue from advertising on YouTube. This will help make Instagram a more attractive site for vloggers.
The lack of monetization tools for long Instagram videos has been a serious obstacle to the development of IGTV so far. But if the creators are motivated to create and post more content, this can lead to rapid growth and development of the platform.
Instagram will begin testing ads on IGTV with a group of creators and advertisers in the United States and will gradually expand as work improves.
Earlier, Facebook began to test viewing Instagram stories through the Facebook application.
It is worth noting that recently, Facebook recently announced its acquisition of the popular GIF-sharing platform, Giphy. The deal was reportedly to have cost Facebook over $400 million. In addition, the social media giant plans to integrate the Giphy library on Instagram and other Facebook-related services like WhatsApp and Messenger.