Following the introduction of its group audio calling app CatchUpÂ andÂ music collaboration App Collab, Facebookâ€™s New Product Experimentation (NPE) team has announced a companion app for live events called â€˜Venueâ€™.
Venue provides passionate fans with a platform to share their excitement and to discuss a live event as they happen. The app will debut in partnership with NASCAR in Supermarket Heroes 500 race tomorrow.
Tim Clark, SVP and Chief Digital Officer, NASCAR, said;
â€œAs NASCAR makes its return to action over the coming weeks, Venue will provide users with a unique and exciting way to connect with fellow race fans from around the globe â€“ all from the safety and comfort of their own homes. NASCAR was built on innovation, and we couldnâ€™t be more excited to help a great partner like Facebookâ€™s New Product Experimentation team innovate around new platforms.â€
How Venue App Works?
Venue will feature expert commentators such as journalists, athletes, or fan-analysts. Alongside commentary, the hosts will ask interactive questions, open polls, and chat sessions.
To make sure fans donâ€™t miss out on the highlights of the event, Venue has a feature called â€˜Momentsâ€™ that opens up time-limited chat sessions. The app will notify users when the commentator creates a new Moment.Â â€œWith Venue, fans can stop scrolling or searching to find the exact moment everyone is reacting to.â€,Â says Facebook.
The app is currently available onÂ AndroidÂ andÂ iOS in the U.S. Thereâ€™s no word on wider availability just yet. So, do you like the idea of Venue as a potential way of virtually connecting with fans during an event? Share your thought with us in the comments.