Facebook Stories was launched back in June 2017 joining the Instagram Stories and WhatsApp Status. Stories is an ephemeral feature stole from the social networking’s rival, Snapchat. The stories you shared straight from the app on top of the feed can only last for 24 hours but that may change soon as Facebook wants them to stay longer.
According to a screenshot posted on Twitter by reverse-engineer Jane Wong, Facebook seems to be testing 3-day Stories.
Facebook is working on Stories that last 3 days pic.twitter.com/6S5sLpMrzA
— Jane Manchun Wong (@wongmjane) April 15, 2020
This is not coming as a surprise because in 2018, at it’s earning’s call, Facebook revealed stunted user growth and was looking into building businesses around Stories which has been a huge hit. In April 2019, Facebook Stories had 500 million users in tandem with Instagram Stories, WhatsApp Status while Snapchat had 190 million daily active users. This number could be more by now.
Facebook has also making cash from Stories – having over 3 million advertisers that have bought ads on this feature.
It’ll be interesting to see how 3-day Stories work out for both consumers and advertisers.