OnePlus have announced its new logo, which features a curvilinear “1”, a bigger “+”, which according to the company, means a nod to its community, and a more prominent, cleaner “oneplus”.

OnePlus New LogoAs part of its new visual identity OnePlus has also introduced a new font, which “improves legibility and is easier on the eyes”. OnePlus is yet to share the name of the font, or confirmed that it will be featured in Oxygen OS.

OnePlus New LogoOnePlus is also expanding its color palette to complement the recognizable red with the secondary cyan, green, magenta, indigo and yellow.

OnePlus New New Visual ChangesThe new visual identity and design have been in the works for seven months. Interestingly, OnePlus refused to use the opportunity to announce the launch date of the OnePlus 8 series, as we suspected. Strong speculation has suggested that the brand is ready to unveil the series sometime next month, if not on April 15th.

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