After the slight upsurge during the third quarter of 2019, overall tablet shipment have once again declined in the final quarter of 2019.

According to the most recent IDC report, the tablet sales decline is somewhere around 0.6% year over year as a total of 43.5 million units were shipped during the October-December period.

Tablets

Unsurprisingly, Apple is still the runaway leader as it figured out how to sell an estimated 15.9 million units in Q4 2019. The US company is the only brand which recorded an increase in shipment YoY. Samsung with 7 million and Huawei with 4 million round up the top three. Amazon saw a precarious decay of 29% contrasted with Q4 2018 with simply 3.3 million shipments this time around while Lenovo sits in the fifth spot with its 2.5 million sales.

Company Q4 2019 shipments
(in millions)
Q4 2019
Market share
Q4 2018 shipments
(in millions)
Q4 2018
Market share
Yearly Growth
Apple 15.9 36.5% 12.9 29.6% 22.7%
Samsung 7.0 16.1% 7.6 17.3% -7.4%
Huawei 4.0 9.1% 4.1 9.3% -2.8%
Amazon 3.3 7.6% 4.7 10.6% -29.0%
Lenovo 2.5 5.8% 2.3 5.3% 8.3%
Others 10.8 24.9% 12.2 27.9% -11.1%
Total 43.5 100.0% 43.7 100.0% -0.6%
Source: IDC

For the entire 2019, the tablet shipment shrank by 1.5% as worldwide shipments totalled 144.1 million units. Apple sold the most tablets with 49.9 million, more than twofold of runner up Samsung which oversaw 21.7 million units. Huawei sits at third with 14.1 million shipments, trailed by Amazon with 13 million and Lenovo with 8.5 million shipments. Apple (+15.2%) and Amazon (+9.9%) were the main two merchants to see deals development in 2019.

Company 2019 Unit Shipments
(in millions)
2019 Market Share
Market share
2018 Unit Shipments
(in millions)
2018 Market Share
Market share
Yearly Growth
Apple 49.9 34.6% 43.3 29.6% 15.2%
Samsung 21.7 15.1% 23.4 16.0% -7.2%
Huawei 14.1 9.8% 14.6 10.0% -3.5%
Amazon 13.0 9.0% 11.8 8.1% 9.9%
Lenovo 8.5 5.9% 8.8 6.0% -4.2%
Others 37.0 25.7% 44.3 30.3% -16.6%
Total 144.1 100.0% 146.2 100.0% -1.5%
Source: IDC

Source

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