Do you remember that saying, “sometimes you gain, sometimes you loose”? Well, that applies to telecom market share in Nigeria as the keeps getting tougher as days gone by, just for the hand of internet subscribers in the country.
Some times, those with faster internet gain the heart of the rich while those with bigger data bucket tends to attract more of subscribers with light pockets. However, we should also put the depletion of the data allowance into consideration.
According to the latest industry statistics from the Nigerian Communications Commission (NCC) for November 2019, MTN gained the highest share of Internet subscribers with 850,285 subscribers, Airtel, 307,070, while Visafone rounds up the gainers’ table with 7,939.
On the other side of the line, same month, the self-acclaimed grand-masters of data, Glo unexpectedly lost 1.7 million subscribers with the only other losers, 9mobile, dropping 210,374.
Globacom’s heavy lose could not be far-fetched from the subscribers’ dissatisfaction on the poor internet service, despite its cheap data plans.
Likely as a result of Glo’s shocking loss, the number of Internet subscribers reduced by about 716,846 between October and November, as gains made by MTN, Airtel, and Visafone could not make up for this loss.
In the year 2019, MTN gained the highest share of Internet subscribers with over 7.08 million, closely followed by Airtel 3.46 million, and Visafone, 26,290 subscribers. Glo, on the other hand, has lost 276,671 while 9mobile records the heaviest loss at 1.74 million subscribers.
It is worth to mention that by October 2019, Glo had gained 1.3 million subscribers, but what it lost in one month (1.7 million), was not far away from what 9mobile lost (~1.74 million) for the entire 11-month period.
This explains the reasons why some of you have been surfing with your Glo line free of charge before it recently stopped working on Yakata. Glo lost customers, and are striving to gain more data customers by all cost.