Its new aggressive drive towards profitability over growth has generated another casualty – Jumia is suspending its operations in Rwanda.

According to NewTimes Rwanda, Jumia is suspending its operations in the country after operating in it for 6 years.


“We regret to inform you that Jumia will suspend our on-demand delivery operations in Rwanda on January 9th 2020,” Jumia said in a message to its Rwandan customers today.

In a notice, Jumia said that no orders will be processed after January 9, 2020 at which point all customer accounts will be closed. Also, Jumia prime subscribers will be contacted separately regarding their refund.

Jumia’s Managing Director for Rwandan operations, Albert Munyabugingo told the Times that the group has been struggling with profitability in different markets, which led them to suspend some operations.


Jumia Travel In Nigeria Not Spared

The company has also decided to shut down Jumia Travel in Nigeria. This means its hotel and flight services will be offloaded, effective immediately.

“We have decided to enter into a partnership with our partner, Travelstart. While we will continue to promote the Travel category, Travelstart will be responsible for the operational side of the business.”

“This partnership will ensure we remain hyper focused on our growth and path to profitability as we reinvest our resources in our key markets, services and technology to create the best customer experience in Africa and help Jumia thrive.”

Travelstart is an online flight-booking platform that operates mainly in Nigeria and South Africa. Conversations are ongoing with Wakanow and Konga Travel to absorb Jumia Travel employees subject to an interview process, according to TechCabal.

It was just barely two weeks ago that company said it was exiting the Tanzanian market and a week before that, it shut down the Cameroon’s operations. According reports from Kenya, Jumia Kenya wasn’t spared as well, as a percentage of employees in the East African country would be laid off next year.

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Jumia has had quite a tumultuous year. It enlisted to the New York Stock Exchange this year which did well initially only for the stock to crash later on due to a terrible report.



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