A new report from Counterpoint suggests that the entry-level Samsung Galaxy A10 might have been the single biggest reason for the success of the Galaxy A-series around the globe. The report says that the device was not just the best-selling device in the segment globally, but the top-selling Android handset overall in Q3, 2019, beating out popular smartphones from Oppo, Xiaomi, Huawei and others.
As you can see from the chart below, the Galaxy A10 accounts for 2.6 percent of all smartphones sold worldwide between July and September, followed by the Galaxy A50 and the Oppo A9 with 1.9 and 1.6 percent, respectively.
Overall, Samsung boasts of 3 models in the top 10, all from the A-series, which was expanded to cover lower price points earlier this year following the Korean company’s decision to ditch the Galaxy J-series in favour of its Galaxy M series because of disappointing sales.
Commenting about other vendors, Oppo also had 3 devices as its own A-lineup continued to grace well in China and other regions. Some of the other notable Android devices in the top-10 includes the Redmi 7A and the Huawei P30. However, Apple seems to have emerged the winner, with its iPhone XR emerging as the best-selling smartphone model overall with 3.0 percent market share, thanks to the various discounts and promo offers on its older handsets. The iPhone 11 also made it to the top-five, accounting for 1.6 percent of all smartphone sales.
Samsung may still be struggling to sell mid-range smartphones in Nigeria and Africa as a whole under stiff competition from the likes of Transsion devices (Tecno, Infinix and itel), but its Galaxy A-series devices have reestablished it a brand to be reckoned with in the ‘affordable’ segment, so the company will be hoping that its new releases, like the Galaxy A01, will be able to keep the momentum going forward.
Meanwhile, the company will obviously keep its focus on the premium smartphone segment as well, with the upcoming Galaxy S11 expected to pack in some impressive specs and features.