InstagramÂ recently killed its standalone messaging app, Direct, and now launched Threads to replace it but now, targetting your close friends, a feature Instagram to connect you with your Instagram Clique. Threads is a camera-centric app that allows you stay connected to your close friends by messaging them and having a dedicated inbox and notifications just for them.
You can also share photos and videos on the app to your close friends among other features.
The app has been released globally for both iOS and Android. The app got downloaded by estimated 220,000 Instagram users. This is a disappointing start for the app that got a lot of hype when compared to the over a billion users Instagram boasts which puts it at 0.1%Â of Instagramâ€™s total number of Instagramâ€™s monthly active users.
Threads vs Other Instagram Apps
If you compare it with other standalone apps Instagram has launched such as Boomerang and IGTV, Threads is disappointing. On the first week of its October 2015 launch, Boomerang had 2.8 million downloads while IGTV launched in June 2018 had 1.5 million downloads in the first week.
Possibility of Users Downloading The Wrong App
There’s high possiblity that people might have been downloading the wrong app as thereâ€™s a workplace appÂ with the same name that was built by Ex-Facebook developerÂ Rousseau Kazi.
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