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Netflix has just confirmed that it’s going to launch a new subscription plan which only allows users to stream content on a mobile device.

The Mobile-only plan has been tested in several different countries. The plan allows you to watch as much Netflix content as you like, but only on one smartphone or tablet at a time, i.e. not on your television, not through a streaming device (such as a Roku), and not on your PC or laptop.

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According to a letter to investors published yesterday, the company described Netflix mobile-only plan as “an effective way to introduce a larger number of people in India to Netflix and to further expand our business in a market where Pay TV ARPU (average revenue per user) is low (below $5).

As at present, the Netflix mobile-only plan pricing is yet to be known but the test runs it performed earlier had it at 250 rupees ($3.63) per month.

The company said its mobile-only plan will initially launch in India, although it could expand into other markets where the average revenue per user for Pay TV is lower than $5. We don’t know yet if it could expand into countries like Nigeria after the initial test in the Indian market.

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We want believe that this new development will increasing its subscribers base with a cheaper price.

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