Ads can generally be annoying especially those that tries to steal your attention away from whatever your viewing or reading. However, the bitter truth is that ads are what powered the sustainability of internet.

Google whose existence is predicated on Ad revenue is working on a way for Chrome to automatically block some “heavy ads” on the web, that tend to slow down our browsers.

The feature which is called “Heavy Ad Intervention” aims to block ads that use more than four megabytes (4MB) of bandwidth or take up CPU resources for 60 seconds. When an ad is in violation, a simple notice will be shown saying that it was removed, with a “Details” link explaining it used too many resources.

This intervention unloads ads that are in the .1% of bandwidth usage, .1% of CPU usage per minute, and .1% of overall CPU time. The current numbers are 4MB network and 60 seconds CPU, but may be changed as more data is available.

Heavy ads are replaced in the page with a notice of the removal and a “Details” button you can click to learn more.

The feature is still in development and we never can tell if this feature will see the light of the day.



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