Google Quietly Tracks Almost Every Online and Some Offline Purchase You Make

Google has been quietly keeping track of every single purchase its users made for some years now thanks to purchase receipts sent to their personal Gmail account.

According to a report in CNBC, the information is made available to users via a private web tool which, the company claims, keeps your data private.

Google, however, stressed it does not use the information for personalized ad tracking.

In 2017, the tech giant said it would stop using data collected from Gmail messages to personalize ads.

“To help you easily view and keep track of your purchases, bookings and subscriptions in one place, we’ve created a private destination that can only be seen by you,” Google told The Verge in a statement.

“You can delete this information at any time. We don’t use any information from your Gmail messages to serve you ads, and that includes the email receipts and confirmations shown on the Purchase page,” the company added.

Google, however, did not say how long this web tool has been active.

The company on May 14 announced it will now allow ads to reflect on the homepage of its mobile app.

The ads would be displayed on the “Discover” section of the homepage in a news feed layout and would be algorithmically personalised.

The search-engine giant also plans to then place ads with up to eight pictures in its search results as part of its “Gallery ads” feature.

Ads would also appear on the homepage of Google Shopping, which users would be able to personalise and filter based on features they care about and brands they love.

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Andre

Andre is a network engineer with a solid technical background and a proven record in building and troubleshooting computer systems, networking, website design and blogging with broad knowledge on call center operations and administration. Above all, a man with great desire in sharing his knowledge and views, cutting across technology, social and politics.

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