itel’s latest Power Series phones, P33 and P33 Plus, put the power in your control

itel Mobile, a leading and reliable mobile phone brand, today has unveiled the launch of its latest Power series smartphones P33 and P33 Plus across the African markets.

AI Power Master to Ensure Your Power in Control

itel P33 and P33 Plus come with 4000mAh and 5000mAh respectively to provide longer browsing experience. Both devices are available for 80 hours normal use, 22 hours continual 3G phone call, 350 hours standby with a sim card.

Thanks to the advanced AI Power Master, which help to control P33 and P33 Plus’s power consumption in many scenarios automatically without bothering the users, now users do not need to worry about running out of battery and frequent charging. Furthermore, the power saving mode intelligently adjusts the phone performance (WLAN. Bluetooth, data, display brightness) and apps to extend battery life by 35% at most.

Big Memory for More Storage

P33 and P33 Plus expands its ROM from 8GB to 16GB, increased 140% compared to P32. The P33 has more than 12GB free space for users to keep photos, videos and install more apps, thanks to the optimized AndroidTMOreoTM (Go edition) operating system with its light pre-installed apps.

Full-Screen Display for an Immersive Viewing Experience

With the immersive full-screen display of itel P33 and P33 Plus, provide users a fuller and better visual experience.

Double Security to Protect Your Privacy

Additionally, itel P33 and P33 Plus come face unlock and fingerprint sensor to secure your privacy. Compare to P32, now the P33 and P33 Plus fingerprint quick access functions have been upgraded from 5 functions to 8.

Take Photos Like a Pro

Both P33 and P33 Plus equipped with a dual rear camera for capturing clearer photos, also the portrait mode allows users to take an artistic portrait with bokeh effects. The customized feature – Face Beauty V2.0, which is created for the chocolate skin color, makes user’s face looks slimmer, ruddy and smooth in real-time.

Both devices will be rolling out in March and April 2019 respectively across the Africa regions for a recommended retail price of 24,000 and 26,300 naira respectively.

Addressing the media on the launch, Oke Umurhohwo, Marketing Communications Manager, itel mobile, said:

“With the newly unveiled itel P33 and P33 Plus, itel Mobile is reiterating its commitment to providing best-in-class smartphones for everyone that offers more value with cutting-edge technology, features, and style but at a very budget-friendly price. The itel P33 is extending the reputation of an exceptional value proposition, and we are confident, this device will not just raise the bar but will satisfy our consumer’s need of a long-lasting battery to the fullest.”

About itel

Established in 2007, itel is an entry-level and reliable mobile phone brand for everyone. Adopting “Join • Enjoy” as its brand philosophy, itel’s mission is to provide budget-friendly mobile communications technology to everyone. It democratizes technology by giving entry to technology and connectedness to consumers without prior access to it, allowing them to get closer and benefit from their social connections.

After more than 10 years’ development, itel has expanded its presence in around 40 emerging markets globally. itel has a product portfolio of smartphones, tablets and feature phones and in 2017, it achieved a landmark sale of more than 77 million devices globally. African Business, an authoritative business magazine in Britain, has ranked itel 16th in the  2017/2018 TOP 100 MOST-ADMIRED BRANDS IN AFRICA ranking. For more information, please visit:

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