Google rolls out Dynamic emails, makes Gmail more useful and interactive
Emails have long been static and unchanging. However, with a new update to Gmail, Google is about to change that. GoogleÂ announcedÂ that starting today,Â GmailÂ users on desktop will begin seeing â€œdynamic emailsâ€ that are interactive, and that can stay current with the â€œfreshest information.â€
In practice, this means that email gets a little more interactive. You can answer polls from services like Doodle straight from within the email, rather than having to open a link to a separate website. Furthermore, when a service like Pinterest sends an email about trending topics, the email can automatically refresh itself to stay current.
â€œSince itâ€™s an open spec, we look forward to seeing other email clients adopt it, too,â€ said Google.
Dynamics emails (also known as Accelerated Mobile Pages, or AMP) are designed as fast-loading web pages, aimed at mobile users.
Mobile support for this new feature is â€œcoming soon.â€ Corporate Gmail accounts using the G Suite product will be able to have administrators turn on the functionality within â€œthe next few days.â€
Alongside the release of AMP for email, Google will also launch the Gmail Developer Preview for the new feature â€“ which will allow those who build AMP emails to test them within the Gmail platform before sending them.